During the middle of summer every year, Miami Beach turns every venue into a runway show sporting the next line of swimwear everyone will be raving about. In the fashion world, the next few months are crucial as to introducing new lines and creations to the public; Miami’s SwimWeek is never behind.
Boutiques collected their best pieces and brought out beautiful ladies to strut the catwalk and showcase the new merchandise.Not only were there bikinis featured in the show, other swimwear accessories and pieces were shown in addition. The event was live-streamed by Google+ as guests stood on the sidelines taking photographs and admiring the beautiful variety of products.
Other boutiques set up booths in the event entrance, showcasing accessories and other products that created a buzz before the fashion show began. Complimentary drinks were provided to all the guests attending the event as well as $15 Miinto.com gift cards. Miinto.com also ran a contest during the event promoting a $100 prize to guests that scanned the QR code in the back of Miinto employee t-shirts.
The event was held in Miami’s Design District at the Emena Spa, which is located within a shopping mall that proved to be the perfect venue for a swimwear event. Guests were dressed to perfection and excited to be part of the event. Kelly Saks and event planner Lori Riviere did a fantastic job organizing the event and opening the doors of Emena Spa to all the guests that RSVP’d for the function.
Guests socialized throughout the night during the event that was held from 7pm to 10pm. Boutiques connected with new clients and interested customers. Merchandise was purchased by the event guests that fell in love with the boutique accessories that were featured in the entrance.
Charlene Galarza for Miinto.com
Photography By: Daniel Inga